Dominic Szablewski, @phoboslab
— Monday, January 24th 2011

Impact Sales Report

It has been a month now that I launched my JavaScript Game Engine. My decision to charge for licenses to use the Engine has been met with a lot of discussions to say the least. People told me I would sell thousands of licenses more, if I had "dual licensed" Impact under the GPL. Some told me I was doing the right thing and putting it under GPL would be a bad idea. Others called me a scammer for charging for something that I had previously advertised as free (which I did not).

So, with all this controversy how has it been going? Quite good actually! In the last 31 days I sold about 150 licenses for Impact. After the initial hype died down, I'm now selling 2 or 3 licenses a day.

In these 31 days I also made about 700€ from AdSense banners that I put on the Biolab Disaster page and later on the Z-Type page (the first few days after Z-Type hit Reddit's front page it was ad-free).

So here's an immensely ugly chart that I put together from Google Analytics, AdSense and my License database:

All the payments for Impact went through PayPal. I've read a lot about how PayPal likes to keep your money, closes your account for no reason and a number of other shenanigans. I also had my share of bad experiences with PayPal a few years earlier, when someone purchased a software of mine through a hacked PayPal account. This time however, I haven't had any problems at all.

Sure, the PayPal website is still as bad as it ever was. I need about 60 seconds to login in to my account each time. Every single page needs at least 10 seconds to load and I'm forwarded from to and back to again. PayPals Instant Payment Notification API is equally horrible, but what can I say – it works and there's no other viable solution here in Germany anyway.

On a lighter note: I've sent more emails in the last 31 days than in the 12 month before that combined (236 vs. 124). I got a lot of job offers and even decided to go through a phone interview with Facebook after they approached me (I failed). I also got a lot of "business offers" that I still don't know how to deal with – emails talking about "partnerships" but never with a concrete idea. Maybe I just don't understand marketing.

So all in all I'm very happy with the success of Impact and I will definitely continue development for it.

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